MISIA is the result of an exciting journey filled with learning and transformation in the life of its founder, Virginia Sánchez Rucabado. Inspired by her love for art, fashion, and sustainability, Virginia has worked with prestigious fashion designers and studied at renowned institutions. Her brand MISIA was created to design personalized and environmentally responsible hotel uniforms, reflecting the unique identity and ethical values of each client. The MISIA team strives to create exceptional uniforms that enhance brand image and provide comfort.
The key to MISIA’s success lies in understanding the stories and values behind each client and implementing a business model that is 100% sustainable in itself, offering our clients an innovative and highly effective turnkey service.
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Virginia, head of the design department, brings over 15 years of experience as a fashion designer and creative director.
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A fashion designer and expert in sustainable and zero-waste production, she brings her extensive experience to our production process.
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At MISIA, we are committed to revolutionizing professional attire in the hotel, restaurant, and catering industries by designing unique, tailor-made creations for each company. We focus on sustainability and support local communities by using eco-friendly materials and collaborating with local workshops. Our goal is to transform traditional uniforms into a powerful branding tool that empowers employees and strengthens their connection to the company they work for.
We envision MISIA as the leading brand in professional apparel for the HORECA sector. Our purpose is to create a community where design, beauty, and a positive atmosphere unite employees with the brands they work for, boosting productivity, motivation, and happiness. We focus on enhancing customer experiences by promoting a professional image and fostering a strong sense of belonging between employees and the company.
We are dedicated to bringing beauty and high-quality design to a sector that is often underestimated, increasing the brand’s value and impact.
We focus on creating uniforms that empower employees, giving them confidence and strengthening their sense of belonging within the company.
We always consider the needs and expectations of employees and customers, placing people at the center of our focus.
We are committed to protecting the environment and supporting local communities by using sustainable materials and partnering with local workshops.
We strive to strengthen the bond between employees and companies, contributing to a positive and productive work environment.
We continuously seek new ways to improve our products and services, adapting to market changes and customer needs.
At MISIA, we revolutionize the world of professional attire for hotels, restaurants, and catering by creating a powerful emotional impact through our designs. Let us help you elevate your brand image and foster unity, admiration, joy, and motivation within your team with stylish professional wear. Contact us today to learn more about how our uniforms can make a difference in your business.
